CMG Worldwide Welcome You to the Official Website of Buddy Baker


Though he stands 6 feet, 6 inches, Buddy Baker, nicknamed “Leadfoot,” was known for his record-setting speed during his 34-year Winston Cup career. The son of racing legend Buck Baker, Buddy is generally regarded in stock car circles as the fastest of all top drivers, using his awesome, up-tempo approach to racing to attain speeds never before seen on the NASCAR circuit. At Talladega in 1970, Buddy became the first driver to race over 200 mph on a closed course. At the 1980 Daytona 500, Buddy took the checkered flag with an average speed of 177.6 mph, a record that still stands.

Along with his remarkable single race performances, Buddy enjoyed one of the elite careers in the history of racing. He was the first driver to win the racing’s “Big Four”: Daytona, Talladega, Darlington and Charlotte. In fact, Buddy won at Talladega four times (twice in 1975, 1976, and 1980), Charlotte four times (1967, 1968, 1972, and 1973), Darlington twice (1970 and 1971), and Daytona twice (1980 and 1983). In all, Buddy won 19 times during his career on the NASCAR circuit, with 17 on major speedways. He ranks ninth on NASCAR’s all-time list for top-five finishes with 202 and top-10 finishes with 311 (out of 688 starts). Buddy also ranks tenth on the all-time list for pole positions with 40. This extraordinary career culminated with Buddy’s induction into the Charlotte (N.C.) Motor Speedway Court of Legends in 1995 and the International Motorsports Hall of Fame in Talladega, Ala in 1997.

Since retiring from racing, Buddy has established himself as one of the preeminent television commentators in the business while working for TNN Motorsports. In 1997, he was inducted into the National Motorsports Press Association’s Hall of Fame at Darlington (S.C.) Raceway. With his brother and father, Buddy runs the Buck Baker Racing School in Rockingham, North Carolina. He also tests cars for the Penske Racing team and enjoys fishing and golf.

Racing School

Two decades ago, NASCAR racing legend Buck Baker, whose credits include two championships and 46 victories in the NASCAR Winston cup circuit, realized the need for a school to train drivers. He opened the Buck Baker Racing School in 1980, which allowed professionals, racers, corporate groups and fans to experience true NASCAR driving. The Buck Baker Racing School hosts thousands of students and corporate guests annually, with classes in Atlanta, Richmond and Bristol. Many of today’s top drivers have attended his school, including Jeff Gordon, Jeff Burton, Ward Burton, Tony Stewart, Danny Sullivan and Lynn St. James.

The Buck Baker Racing School teaches the skills that professionals use on the track. You’ll learn what it takes to be competitive in stockcar racing, with state-of-the-art equipment. There are many different courses available to suit the level of experience you wish to attain. The basic course, either one, two or three days long, is designed to teach you the fundamentals of a NASCAR Winston Cup stockcar. A refresher course is offered to graduates of the basic course, where drivers can gain seat time or sharpen their skills. The advanced NASCAR course offers an individual one-on-one training to reach their true potential. The ride-and-drive course is a half day activity where students are taught the basics, then get the chance to drive a Winston Cup Race Car by themselves with other student drivers on the course. There are also the hot lap rides, where guests are driven multiple laps at high speeds in a stockcar!

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Racing Achievements

Won 19 races on NASCAR’s Circuit.


  •  1980 Daytona 500 with an average speed of  177.6 mph (a record that still stands)
  •  Coca-Cola 600 at Charlotte, North Carolina  (1972-1973)
  •  Talladega four times (1975 (2), 1976, 1980)
  •  Charlotte four times (1967, 1968, 1972, 1973)
  •  Darlington (1970 & 1971)
  •  Daytona (1980 & 1983)
  •  Atlanta (1975 & 1979)

First driver to break the 200 mph barrier (Talladega (Ala.) Superspeedway, March 24, 1970).

First driver to win the Big Four (Daytona, Talladega, Darlington and Charlotte).

Ranks ninth on NASCAR’s all-time list for top-five finishes (202) and top-10 finishes (311).

Ranks 10th on the all-time list for pole positions with 40.

Career earnings: $3,995,500

Inducted into the National Motorsports Press Association’s Hall of Fame at Darlington, (S.C.) Raceway (1997).

Inducted into the International Motorsports Hall of Fame in Talladega, Alabama. (1997)

Inducted into Charlotte (N.C.) Motor Speedway Court of Legends (1995).

Post-Racing Career

Television color commentator for TNN’s NASCAR race telecasts.


As the exclusive licensing agent for Buddy Baker, CMG Worldwide is dedicated to maintaining and developing a positive brand image for our client. CMG is a leader and pioneer in its field, with over 35 years of experience arranging licensing agreements for hundreds of personalities and brands in various industries, including sports, entertainment, music, and more. We actively seek out commercial opportunities that are consistent with our brand positioning goals, and we are committed to pursuing strategies that meet the goals of our clients, as well as our licensing partners.

Please contact us today if you are interested in licensing opportunities with Buddy Baker. For a full list of CMG Clients, please visit our website here.


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